Be among the world’s first owners of the YOU LEAD game! Book your game now! You don’t have to pay anything at this stage. We will reach out to you before we send your game.

Let us show you the entrepreneurial magic

The world’s first magnetic strategy business game that will captivate you with its dynamics and variety of strategic opportunities.

Welcome to the red business ocean where each company starts and grows its business in a highly competitive environment. Surviving isn’t easy, and taking the lead and gaining market share can be a real challenge.

Improve your business skills while playing.

Make mistakes in the game so you can avoid them in real life.

Develop your business intuition because it will come in handy. The competition will always be breathing down your neck, so be on your guard, and don’t forget: YOU LEAD!

Strong emotion coupled with great dynamics

The game is characterized by dynamic gameplay due to a large number of elements and dynamic sectors that affect you in different ways depending on your business strategy. And last but not least, it is an extremely fun game that will improve your business thinking, marketing skills, and entrepreneurial intuition.

Employees of different skill levels

Your employees’ training or the number of people you hire is also up to you, but not only because you are well aware that competent experts are rare and not readily available.

Magnetic board with dynamic sectors

The game allows for participants to employ different strategies every time, which makes it unique because no two plays can be identical. You decide whether to start a business franchise or perhaps a service business.

A balanced game in which a lot of luck with a weak strategy will not turn you into a winner.


Sell or buy a business franchise: come up with your own winning strategy

The game allows participants to apply a different strategy each time, which makes it unique because it can never be played the same way. You decide whether to do business in a franchise or why not in the field of services.

Buy and sell businesses, hire and lay off employees. Partner and/or compete. Each of your decisions affects the development of the game. Emotion is always guaranteed, and victory depends on you.

How will you deal with management and finance?

From the moment you roll the dice for the first time, you start making strategic decisions. In this game you are not an investor, but an entrepreneur. You need a complex managerial mindset to win.

Special offer until March 31!

It took me and my team more than three years to design the game and finally be happy with the results. It has gone a long way of improvement and optimization until we reached a variation that evoked a vast complexity of emotions in the players.

Briefly about the author

Radoslav Blagoev is a high-performance business consultant and mentor. His ability to train and motivate people is incomparable, as is his love of the profession. He has conducted hundreds of seminars and corporate training and daily advises businesses in various industries.

Radoslav concentrates on the development of modern and working marketing strategies based on a deep knowledge of the specifics of consumer behavior and different customer profiles.

His business philosophy is rooted in the study of consumer psychology and in the targeted approach to integrated marketing communication.

Apart from being the author of the game “YOU LEAD”, Radoslav is also the author of:

  • The bestseller for Bulgaria “Read the Signs” also won the Book of the Year award for 2019.
  • Business above the red line“, which helps thousands of companies to improve their business and marketing concepts.
  • YOU LEAD” is Radoslav’s latest book, which will be released in early 2021. A book that every entrepreneur should read.